Experience Marketing Launch
Experience A New High – Altra Campaign
With every great idea comes even better activations. Experience A New High is a bold, culture-jamming campaign designed to capture new attention for Altra by reframing the euphoric sensation of running. Not adjacent to drug culture—but an intentional alternative—this campaign invites runners to chase a different kind of high.
We use the language of the culture to grab attention, then flip expectations. Visually, the campaign blends raw human emotion, run lifestyle, and product photography with energetic doodles and high-contrast light flares—mirroring that rush of dopamine runners feel when everything clicks.
Dopamine Dispensary
Experience A New High – Altra Campaign
And then there’s the Dopamine Dispensary—a traveling pop-up retail experience built to break the algorithm and drive conversation. This custom trailer will hit the road in summer 2025, making stops at iconic locations like Red Rocks, trail races, Fleet Feet stores, and more. Inside: limited-edition gear, loud vibes, and a curated hit of runner’s high. Social media buzz is already building.
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Trade Shows
Altra Trade Show Booth Concepts
A trade show booth shouldn’t just display a brand—it should activate it. For Altra, we reimagined the booth as an immersive extension of the brand through a physical, walk‑through environment.
The design blends raw emotion, run culture, and bold product storytelling with high‑contrast lighting, energetic hand‑drawn elements, and dynamic materials. Every surface feels alive, mirroring that dopamine‑charged moment when a run just clicks.
This booth isn’t just a presence. It’s a pulse. A branded micro‑world that turns curiosity into connection and connection into community.
