CALL ME EMMERSON.

Call me Emmerson, the English boy who hopped across the pond in '96 to chase that American dream. Why settle for beans on toast when you can conquer the world of creativity, right?

Creative Director. Brand Builder. Trailblazer at Altra Running.

I'm the English lad who crossed the pond in 96—not just for the American dream, but to lead a creative that gets stolen. Today, I head up creative direction at Altra Running, where I’ve helped bring this unconventional, comfort-driven brand to the forefront of the athletic world—from Colorado to the world.

With deep experience across retail, performance, and lifestyle, I’ve led global campaigns and activations that resonate from Red Rocks to the Dolomites. Whether it’s shaping strategy for EMEA markets, building pop-up experiences that disrupt the norm, or elevating Altra’s visual identity across digital, social, and in-store, I guide teams with equal parts vision and grit.

I’m not just about making things look good—I’m about building brands that matter. I lead with clarity, concept, and a deep understanding of both runner psychology and consumer behavior. From the trail to the shelf, I ensure every creative touchpoint aligns perfectly.